South African Tourism Appoints New Regional Director for Africa

South African Tourism, the Agency responsible for the marketing of South Africa has announced the appointment of Evelyn Mahlaba as Regional Director for Africa. Mahlaba’s primary responsibility is to oversee both the strategy and operational implementation of South Africa’s destination marketing work in various key markets in both East, West and Central Africa.  Her position as Regional Director for Africa is one that carries enormous responsibility. Amongst her many responsibilities, she will assists South African Tourism in building relationships with the African travel trade to enable those partners to easily sell South Africa to millions of African tourist to ensure sustained tourist arrivals growth for destination South Africa.  Evy (as she is affectionately known) has a wealth of experience, an enviable and sterling track record in travel and tourism.  She began her service at South African Tourism in 2004 as Global trade Relations Manager. In 2009, Evy assumed the role of Regional Director: Asia, Australasia and Americas and she served in this role until her recent appointment (in April 2014) when she took up her current post of Regional Director: Africa. Evy possesses a rare combination of creative intelligence and a sensible practicality, bringing her immense knowledge of the industry. She is also known for seamless delivery, outstanding people skills and great leadership that’s characterised by consummate communication skills. She is an unrivalled team player.