Uzoma Dozie, Chief Executive Officer, Diamond Bank PLC, is
leading the bank’s positioning drive as an innovative and technologically
driven financial institution as he features as the lead character in a new
television commercial for the Diamond Mobile App.
Diamond Bank, a leading retail bank in Nigeria, is ranked
among the top six commercial banks in the country. Following a successful
Rights Issue last year mainly targeted at developing its Information Technology
infrastructure, Diamond Bank has introduced several novel solutions that have
transformed the Nigerian banking space.
The new TVC, shot in the bank’s corporate head office in
Lekki, Lagos, positions Diamond Mobile App as the reliable and ultra-efficient
assistant for the high performing executive who likes to keep in sync with the
personal side of things. In character, Dozie says: “As the CEO of Diamond Bank,
time is precious and doing things right is important; quickly, efficiently and
easy.”
Despite his visibly busy schedule, he shuns a shortlist of
applications for personal assistant position, pointing out that there are some
things he never likes to delegate - like booking flight tickets for his wife,
getting movie tickets for his children as promised and buying tickets to events
he wants to attend – all of which he simultaneously attends to on the go via
his mobile phone. Then comes the clincher: “I can do all of these on my Diamond
Mobile App. It’s beyond banking. Who needs a PA?”
Speaking on the commercial, Ayona Trimnell, Divisional Head,
Corporate Communications, Diamond Bank PLC, explained that the TVC reinforces
the bank’s message that the Diamond Mobile App is the ultimate personal
assistant for easy, convenient banking.
According to her: “The Diamond Mobile is borne out of our
commitment to continually offer value-added solutions that conveniently fit
into the lifestyle of our customers. It is safe, easy to use and specifically
developed for the success minded individual who is focused on maximizing all
life’s moments whenever or wherever they are. The TVC is available on youtube
via the following link https://www.youtube.com/watch?v=yzvXE3_wxRc.”
The Diamond Mobile App was recently upgraded with a Touch ID
Feature which allows users seamless login to their accounts by simply
identifying their fingerprints as an alternative to entering a User ID and
password. The feature, available on iOS devices, marked the introduction of the
service in Nigeria and also positioned Diamond Bank as an innovative
institution that is progressively changing the face of banking in Nigeria with
best-in-class customer-focused solutions.
Other features of the Diamond Mobile App include funds
transfer, bills payment, events ticket purchase, movie tickets purchase, online
shopping, wallet top-up as well as searching, booking and making payment for
both local and international flights.
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