The Public Relations Consultants Association of Nigeria
(PRCAN), the umbrella body of PR consultancy firms in Nigeria, has announced
plans to host the inaugural edition of its Monthly Breakfast Meeting.
The event, which comes up on Tuesday, April 28, 2015,
will feature Mr. Kufre Ekanem, Corporate Affairs Adviser of Nigerian Breweries
Plc. as Special Guest Speaker. He will be speaking on the topic: “Culture: The
Next PR Frontier”.
Mr. John Ehiguese, President of PRCAN said: “The PRCAN
Monthly Breakfast Meeting was conceived as a forum for our members to interact
and share ideas with senior executives on the Client side. As PR consultants,
we invariably work for clients, and there are issues in client relationship
which come up from time to time, and which may not be adequately addressed in
the course of our day-to-day work.
The Breakfast Meeting provides a platform for such issues
to be discussed in a quasi-formal atmosphere, and in such a way that enables
us, not only to see things from the client’s perspective, but also to learn
from each others’ experiences. The Breakfast Meeting, which will be a monthly
event, will be attended by senior agency executives, and will feature a Guest
Speaker who has the liberty of choosing a topic to speak on. After that there
will be a general discussion session”.
PRCAN is legally chartered by a Bye Law of the Nigerian
Institute of Public Relations (NIPR), to cater to the interests of the
consultancy side of PR practice in Nigeria. It currently has a membership of 50
PR consultancy firms providing services across at least 21 PR practice areas.
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