“Dramatic paradigm shifts in the very nature of how we do
business are redefining PR and marketing communications. The new imperative is
to develop a dialogue with customers and prospects that is identifiable,
relevant, consistent and engaging.”
Those were the words of Tony Usidamen, Founder and Lead
Consultant of Uburu - a creative Business Communication consultancy - at the
media launch of the company in Lagos recently.
Explaining the vision behind the establishment of Uburu,
Usidamen said that consumers’ shifting attitudes coupled with new ways of
communicating and new communication languages require a full redefinition of
communication models.
According to Usidamen, “The name of the game for
brand-builders in this new world is listening and responding. Power resides
with those who have the best understanding of customer and prospect needs, and
can build strong personal connections through creativity and continuous
innovation.”
“At Uburu, our passion is to help companies tell their
stories in the most compelling fashion, and build powerful, enduring brands
that people love. We thrive in creating engaging communication campaigns, and
entering into a true dialogue with our clients’ principal stakeholders,
inviting an empathetic and transformative experience.”
Founded on the values of ownership, creativity, innovation
and persistence, Uburu offers expertise in key areas of business communication including
public relations, marketing promotions, design services and media production.
The Uburu team comprises experienced and highly creative
communication experts, working closely with clients and partners to provoke and
support positive change in business strategy and process, leading to new and
valuable ways of delivering customer attraction, engagement and business
performance.
Clientele includes leading investment management and
brokerage firm, Afrinvest, De Renaissance Hotel, Mynaijareviews, Yorshop.com,
and Quba Dance School.
No comments:
Post a Comment