Flyer Adverts, Not As Effective In Nigeria As Thought!

Walking around Lagos, the common thing you see are people sharing flyers in every nook and cranny of the state. Majority of the flyers carry Church and products advertisements. After a close observation, I realise that the people they distribute these flyers to do not even read or take them beyond where they were given. Some even dump it in the presence of the distributor without even glancing at the content.

Sometimes you see a lot of the flyers even dump around the person distributing it. I believe this has demystified the fact that the distributors are not aware that they are not being read because they see what they share littered around them always.

It is worthy of note that the distributors of the flyers most time, especially that of products are not the owner of the flyers, they are being contracted to share such flyers on behalf of their clients. So it is not in their interest to measure the effectiveness of such flyers.

It is therefore important for people who use flyers to promote their products to note that most of the flyers they distribute don’t get read, hence cannot generate the expected response.