An estimated number of over Five Hundred Thousand carnival
lovers and participants are expected in Port Harcourt, Rivers State, for the
2014 edition of Carniriv, the Port Harcourt Carnival, making it the biggest
carnival brands in Africa.
Speaking during an interaction with journalists in Port
Harcourt, during the week, Director General of the Rivers State Tourism
Development Agency, Dr. Sam Dede announced that the 2014 edition of the
carnival, set to hold from 14th – 20th December, will outstrip other carnivals
both in scope and size with participants and tourists drawn from Europe,
Americas and the Caribbean joining their African counterparts for the one-week
fiesta.
Dr. Dede assured that security will be top on the agenda of
the Rivers State Government while stressing that the 2014 edition of Carniriv,
also known as the Port Harcourt Carnival, will go down in history as one of the
best organised with new innovations such as the introduction of the Miss
Carniriv Beauty Pageant, the launch and deployment of the biggest
state-of-the-art performance stage; and increased exposure for local artists to
perform on the same stage with international stars.
Dr. Dede also told journalists about the value-added
marketing opportunities that companies and corporate bodies can avail
themselves as participants in the carnival. ‘We have opened up the carnival for
commercial exploitation from interested corporate bodies by packaging at lease
twelve signature carnival events into stand-alone brands for category
sponsorships. Each category sponsor is entitled to multiple levels of
commercial and non-commercial exploitations such as publicity, speaking
opportunities, branding, the distribution of company literatures/souvenirs and
other levels of corporate canvassing. The carnival is also up for headline
sponsorship with innumerable value propositions already lined up for the
sponsoring brand,’ he added.
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