No matter how innovative and
creative other car brands try to impress Nigerians, an average person in the
country still has on top of the list of his love cars, TOYOTA. The question is why
Nigerians keep going for the brand?
One of the major thing an
average car buyer in Nigeria consider in making a purchase decision is not the
car price as some car dealers are meant to believe. It is how economy the fuel
consumption is, availability of spare parts/ affordability of such parts.
Having sampled many peoples’ opinion and also used some car brands myself, I came
to the conclusion that Toyota brand is one of the few car brands that have been able
to provide that, hence the boost in sales of the brand in Nigeria.
Why Is Fuel Economy
Important? The major reason is that, it saves You Money. An average car user in
Nigeria is cost conscious. A fuel economy car can Save as much as $1,700 in
fuel costs each year depending on how far and often you drive.
Another major factor is
spare parts availability, every nook and cranny you go to in Nigeria, Toyota
brand spare parts are everywhere in the market, unlike some brands that you need to ship
in the parts from other country to get your car fixed. Also, Auto Mechanic
always find it easy to fix Toyota cars. There is hardly a mechanic in Nigeria
who cannot find their way around Toyota cars unlike some brands of cars in the country
which require specialized Auto Mechanic with special training to get them back
on the road when there are issues with them.
In a nutshell, it is
important for car manufacturers to take into consideration all the aforementioned
points in this article if they want to boost sales, especially in Nigeria.
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