Pharrell
Williams has signed a deal with adidas. The German sports brand and musician
confirmed the partnership.
According to
adidas, the collection will launch Summer 2014 and include Pharrell's Bionic
Yarn—which turns ocean debris into usable materials. The connection with
Pharrell and adidas goes way back. He admitted that he's been a fan of the
brand for a long time.
"Working
with an iconic brand like adidas is such an incredible opportunity. From the
classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has
been a staple in my life. Their pieces are timeless. This is an exciting
partnership for both me and for Bionic Yarn," Pharrell said via a written
statement.
Prior to
this announcement, adidas announced a footwear and apparel deal with designer
Nigo on Feb 25. It also shook things up at the end of last year by luring Kanye
West away from Nike.
Although the
figure in cash was not revealed to the media,it is expected that it is a juicy
one for Pharrell.
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